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Chairman
Danny Cheung

Mr. Danny Cheung, currently the General Manager, Retail, K11 Concept Limited.  He has worked as the the Head of Licensing for Asia Pacific of the Smiley Company, with over 20 years of experience in general management covering merchandising, licensing, right management, supply chain and retail operations, in which managerial positions are held in globalize organization, is accountable for business and strategic development of the Smiley Brand, the happiest brand ever since 1971, in the Asia Pacific region. He oversees over 15 countries including Hong Kong and China, Taiwan, Korea and Japan.

Under his leadership, Danny has successfully worked with major retailers, such as Watsons and Fortress collaborations through product and promotional licensing and has made significant retail successes utilizing SmileyWorld and Smiley artwork respectively. He also has worked with MTR – the key transport system of the HKSAR - using the positive attitude of Smiley to a series of passenger behavioural programs. Danny continued Smiley’s expansion of the fashion apparel and accessories market in Asia Pacific by signing many collaboration-licensing deals with Hong Kong fashion brand I.T. CHOCOOLATE, Giordano, Taiwan fashion retailer CACO, Martine Sitbon in Korea. Smiley now has continuously spread its footprints in the regions with close to 100 storefronts in China alone.

Danny joins Smiley from many global companies such as Disney, Li & Fung, & Hutchison, responsible in various capacities in the supply chain management from product development to retail operations through effective brand management experiences. Danny worked in different regions including Hong Kong, Taiwan, Mainland China and Singapore. Danny holds the Executive MBA degree of CUHK and Master of Social Science in Media Management degree of HKBU. Danny has previously invited as conference speakers by many nonprofit organizations and universities such as 2015 Asia Licensing Conference by Hong Kong Trade Department Council, 2015 Retail Congress Asia Pacific in Singapore, HKSPACE, Hong Kong University, Taiwan Shih Chien University (台灣實踐大學), Shanghai Film Art Academy, 2014 Beijing International Art Licensing Trade Fair by Beijing Culture Development Foundation (北京文化發展基金會)

Danny is also the Director of Asian Licensing Association (2014 to 2016) and President of OneMBA CUHK Alumni Association Asia (2013 to 2016).

 

 

 

 

Last Updated on Friday, 19 October 2018 11:33
 

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