Asia licensing industry has been developing rapidly in recent years. According to the Hong Kong Trade Development Council, the retail sales of Aisa licensed goods in 2015 reached US$27.4 billion, which is 10.89% of that of global licensed goods. Hong Kong and the Mainland was the second largest licensing business market in Asia Pacific, reflecting the significant development potentials of licensing business in Hong Kong.

To highlight the achievements of prominent industry practitioners and further foster industry developments,the Asian Licensing Association organises the 3 rd edition of Hong Kong Licensing Awards to present five awards, including the Best New Character Design for Licensing Award that opens to emerging designers only.

The project continues to have the sponsorship of Create Hong Kong of the Government of the Hong Kong Special Administrative Region. The Asian Licensing Association will organise t Hong Kong Licensing Awards 2017 cum Asian Licensing Awards 2017 Awards Presentation Ceremony on 9 January 2018.Awards will be presented to industry practitioners with fruitful achievements and outstanding performances.