Asian Licensing Awards 2017




The Asian Licensing Awards recognizes the outstanding achievements of licensed properties, licensing companies, licensing agents, advertising and promotional firms for their development, launch and promotion of licensed properties and trademarks throughout Asia for the preceding year. The Asian Licensing Awards celebrate excellence, innovation and creativity across the licensing spectrum.




Asian Licensing Association


Supporting Organizations (Subject to change)

 1.Hong Kong Trade Development Council (HKTDC)


2.Intellectual Property Department of The Government of the Hong Kong Special Administrative Region

3.Federation of Hong Kong Industries (FHKI)


4.Hong Kong Small and Medium Enterprises(HKSME)


5.Trade and Industry Department

6.Hong Kong Information Technology Federation (HKITF)


7.Hong Kong Institute of Patent Attorneys(HKIPA)

8.Hong Kong Design Centre (HKDC)


9.Hong Kong Brand Protection Alliance (HKBPA)

10.Hong Kong Comics and Animation Federation (HKCAF)

11.Licensing Executives Society China, Hong Kong Sub-Chapter (LESC - HK)

12.Hong Kong Digital Entertainment Association (HKDEA)

13.Hong Kong Game Industry Association (HKGIA)

14.Hong Kong Creative Industries Association (HKCIA)

15.Hong Kong Federation of Design Associations (FHKDA)

16.Hong Kong Animation Association

17.Hong Kong Design Institute (HKDI)

18.Chinese University of Hong Kong - Business School

19.Faculty of Design and Environment of Technological and Higher Education Institute of Hong Kong (THEi)


20.The Hong Kong Polytechnic University School of Design

21.Movie Producers & Distributors Association of Hong Kong Ltd.



1.Taipei Trade Centre Hong Kong (TTCHK)

2.Taiwan Comic & Animation Culture and Creative Industry of International Development Exchange Association

3.Character DataBank, Ltd.

4.China Council for the Promotion of International Trade Commercial Sub-council (CCPIT)

5.(listed in no particular order)



Judging Panel (Subject to change)

Chairman of Judging Panel

Mr. Danny Cheung, Chairman of Asian Licensing Association



Ms. Bianca Lee, Managing Director (Greater China & SE Asia) of Warner Bros Consumer Products

Mr. Tim Kondo, Licensor Liaison of Animation International Ltd.


Hong Kong

Dr. Toby Chan, Managing Director of Regent Lane Ltd.

Ms. Anita Leung, Chairperson of Licensing Executives Society China Hong Kong Sub-Chapter



Mr. Yang Xiaoxuan, Anime Venture Capital Business, Vice President of QIY

Mrs. Aiqun Peng, Deputy General Manager of Hunan Radio & TV Changsha, China

Mr. Xu WeiDong, GEO of Shanghai Jizhuang Technology Co. Ltd.

Mr. Eddie Ng, Executive Vice President of Guangzhou Art-land



Mr. Michitsugu Isowa, Contents Business Director/ Section Manager of Dentsu Tec Inc.

Mr. Taro Tsuji, Director of Bandai Namco Asia Co., Ltd.

Mr. Hideaki Udagawa, President of Toei Animation Enterprises Ltd.

Mr. Kazuo Rikukawa, President of CHARACTER DATABANK, Ltd.



Mr. Bui-Kyung Kim, Representative of Smg Holdings Co., Ltd.

Mr. Choi Kyu Hyung, Content Business Dept/ General Manager of Samg Animation

Mr. Jay Cho, Brand License Business/ Executive Director of Daewon Media Co., Ltd.



Mr. Sherlock Lu, Product Manager of L.E. International Corp.

(Listed in no particular order)





All brand and property owners, licensors, licensing agencies, licensees and their promotion partners in Asia under nomination are eligible to participate in the competition.


Awards Categories

 Best Young Property in Asia

Best Licensee

Best Promotion Campaign

Best Asian Property

Best Property in Asia


Each winner will be awarded at the Asian Licensing Awards Presentation Ceremony and receive prestigious industry recognition.


The winners of Best Promotion Campaign and Best Young Property in 2016 cannot apply for these two awards this year.



Judging Criteria


The judging panel is responsible for nominating brands, licensed products or promotion programs, providing that the entity nominated has satisfied the following criteria:


Promotion programs, licensed products, brands and properties have/had to be executed, promoted and/or available for sale in one or more retail markets in Asia during the dates of the Qualification Period (1 September 2016 to 31 August 2017).


Sales performance must have met or exceeded the pre-determined targets or performance indicators initially established by the nominee.


Nominated properties, products or programs must have demonstrated outstanding, unique and creative execution of product design and/or artwork.


The Best Young Property in Asia must be launched into the market less than 3 years (from 1 September 2014 to 31 August 2017).


The Best Asian Property must be owned by Asian company.



Award Presentation Ceremony


The award presentation ceremony of the Asian Licensing Awards will be held in the evening of January 9, 2018 (Tuesday) at Hong Kong Convention and Exhibition Centre.


Asian Licensing Awards 2017 Timeline


September 4, 2017     Application starts


November 28, 2017    Deadline for application


January 9, 2018       The Awards Presentation Ceremony



Application Forms Download

- Best Asian Property                    doc-icon2      

- Best Licensee                              doc-icon2 

- Best Promotion Campaign          doc-icon2

- Best Property in Asia                  doc-icon2

- Best Young Property in Asia       doc-icon2


Notes to Applicant :

1.     Applicant MUST read the “Eligibilities”, “Notes To Applicant” and “Competition Terms and Conditions” of this form before filling in the application form.

2.     This form must be typed / completed in English (all other languages submitted will only be for reference only) on computer and confirmed by applicant’s signature with company chop.

3.     Completed application forms in either PDF or WORD files must be submitted via the “Asian Licensing Awards 2017” mailbox ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) on or before the application deadline at 23:59 (November 28, 2017, Tuesday), and all attachments (i.e.: Presentation Powerpoint (.ppt), a valid business registration, Style Guide) must be uploaded to a secure cloud storage platform (such as Google drive, Dropbox etc) with a URL for secretariat to download the files.  The applicant is required to submit a valid business registration certificate. 








Last Updated on Wednesday, 29 November 2017 14:37


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