Business of IP Asia Forum – 7-8 December 2023

Theme of 2023 – IP & Innovation: Steering New Economic Growth

 

Jointly organised by the HKSAR Government, Hong Kong Trade Development Council and Hong Kong Design Centre, BIP Asia Forum

brings IP professionals and industry leads from all over theworld to discuss the latest developments in the IP world, and to explore

business collaborationopportunities. Last year, the two-day Forum featured over 70 prominent speakers to share their insights with

more than 14,000 viewers from over 40 countries and regions.

 

The 13th edition of BIP Asia Forum will be held on 7-8 December 2023 at the Hong Kong Convention and Exhibition Centre. Entitled

“IP & Innovation: Steering New Economic Growth”, the Forum this year will discuss the transformative potential of IP and innovation

in driving sustainable and inclusive economic growth and creating new opportunities for global economies and businesses.

 

Join us to explore the full potential of IPs in business value creation. Mark your diary now!

 

As a supporting organization of the Forum, members of Asian Licensing Association, are eligible for a special discount price of

HK$800 per personfor the Full Pass (original price HK$1,950).

 

Online Registration: Click here to register*

To enjoy the special rate, please register with the promotion code “SO23030SD”.

 

logo BIPAsia 2023

 

For more information, please visit:
- Forum website: http://www.bipasiaforum.com
- Forum video: https://www.youtube.com/watch?v=Xui-QhAjdoI
- Forum brochure: https://pp.hktdc.com/dm/bip/2023/BIP_Brochure_2023.pdf

 

 

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「亞洲知識產權營商論壇」 Business of IP Asia Forum – 2023年12月7至8日

2023年論壇主題 – 知識産權與創新:驅動經濟增長 締造嶄新機遇

 

由香港特別行政區政府、香港貿易發展局及香港設計中心合辦的「亞洲知識產權營商論壇」亞洲知識産權營商論壇爲世界

各地知識産權業的專業人士和商家提供一個理想平台,共同探討亞洲知識産權市場的最新發展,探索商機。去年,論壇集

合超過14,000名來自超過40個國家及地區的觀眾,並邀請了超過70位星級講者和專家作分享。

 

第十三屆「亞洲知識產權營商論壇」將於2023年12月7至8日於香港會議展覽中心和線上同步舉行。本屆論壇將探討知識

產權及創新在推動可持續和包容性經濟增長中所擔當的重要角色,為全球經濟和企業創造新機遇。請即加到你的日程表!

 

亞洲專利授權業協會為「亞洲知識產權營商論壇」的支持機構,其會員可以特別優惠價-港幣$800(標準入場證)

[原價港幣$1,950]報名參加。

 

*請按此預先網上登記*

請在登記時輸入折扣代碼“SO23030SD”以享有以上特別優惠。

 

 

logo BIPAsia 2023

更多論壇資訊,請參閲:
- 論壇網站: http://bipasiaforum.com/tc/
- 論壇去年的精華片段: https://www.youtube.com/watch?v=kD4aAswddPM
- 論壇小冊子: https://pp.hktdc.com/dm/bip/2023/BIP_Brochure_2023.pdf

 

 

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「亚洲知识产权营商论坛」 Business of IP Asia Forum – 2023年12月7至8日

2023年论坛主题 – 知识产权与创新:驱动经济增长 缔造崭新机遇

 

 

由香港特别行政区政府、香港贸易发展局及香港设计中心合办的「亚洲知识产权营商论坛」亚洲知识产权营商论坛为世界

各地知识产权业的专业人士和商家提供一个理想平台,共同探讨亚洲知识产权市场的最新发展,探索商机。去年,论坛集

合超过14,000名来自超过40个国家及地区的观众,并邀请了超过70位星级讲者和专家作分享。

 

第十三届「亚洲知识产权营商论坛」将于2023年12月7至8日于香港会议展览中心和线上同步举行。本届论坛将探讨知识

产权及创新在推动可持续和包容性经济增长中所担当的重要角色,为全球经济和企业创造新机遇。请即加到你的日程表!

 

亚洲专利授权业协会为「亚洲知识产权营商论坛」的支持机构,其会员可以特别优惠价-港币$800(标准入场证)

[原价港币$1,950] 报名参加。

 

*请按此预先网上登记*

请在登记时输入折扣代码“SO23030SD”以享有以上特别优惠。

 

 

logo BIPAsia 2023

 

更多论坛信息,请参阅:
- 论坛网站: http://bipasiaforum.com/sc/
- 论坛去年的精华片段:https://www.youtube.com/watch?v=kD4aAswddPM
- 论坛小册子: https://pp.hktdc.com/dm/bip/2023/BIP_Brochure_2023.pdf

 

 

 

 

 

 

 

 

 

 

 

 

 HKTDC Hong Kong International Licensing Show 2023

  

Fair Dates : 19-21 April 2023 (Wed - Fri)
Opening Hours: 9:30am - 6:30pm
Admission : Trade Only. Persons under 18 will not be admitted. (Free Admission)
Organiser : Hong Kong Trade Development Council
Venue : Hong Kong Convention and Exhibition Centre

 

 

Fair Highlights
• Concurrent with HKTDC Gifts & Premium Fair to explore lifestyle licensing opportunities
• Participation by international IPs from different sectors
• Hybrid mode adopted with physical exhibition and online business matching platform
• Asian Licensing Conference will be hosted concurrently

  

2021 Online Fair at a Glance
• Over 250 exhibitors from 10 countries and regions with over 500 brands and properties
• More than 6,200 visitors attended from 47 countries and regions


2021 Online Fair Highlights
• Government-led Pavilions from different countries and regions including Indonesia, Korea, Mainland China, Malaysia, Thailand and Taiwan
• Hong Kong home-grown brands: DLAB Hong Kong exhibitors and Asian Licensing Award finalists with 70+ original local designed IPs featured


The Hottest B ra n d s & Properties from around the World in 2021
• Top Global Licensors & Licensing Agents: CAA-GBG, IMG, Nickelodeon, Sanrio
• Animation & Edutainment: Baby Shark, Dora The Explorer, Doraemon, Garfield, Kumamon, Little Prince, Lychee & Friends, Miffy, Monopoly, Monster Hunter, Moomin, Mr Men Little Miss, My Little Pony,Paddington Bear, PAW Patrol, Peanuts, Popyeye, Robocar Poli, Shaogao, SpongeBob SquarePants, The Smurfs, Tokidoki, Transformers, ULTRAMAN series
• Art Brands: IAMA, J.Paul Getty Museum, Lauren Roth, Leonardo3 Museum, MULGA, Norman Rockwell, Shu Yamamoto’s World, Van Gogh SENSES
• Celebrity: Bridgitte Bardot, Elvis Presley, JoJo Siwa, Marilyn Monroe, Paramount, Star Trek
• Corporate Brands: Aston Martin, Chrysler, Chupa Chups, Coca-Cola, Jaguar, Jeep, Kodak, Lamborghini, Nanoblock, NYC, Volkswagen
• Fashion & Lifestyle: 7UP, Billboard, Cosmopolitan, Finlayson, Fortnite, MGM Consumer Products, Pepsi, Playboy, Royal Navy, Superdry
• Sports Licensing: Bundesliga, Formula One, Juventus FC, League of Legends, Manchester City, The Open, UFC
• Hong Kong home-grown brands: B.Duck, Happiplayground, Happy Gappy, Mr Giraffe, Shibainc, Squly & Friends

 


pdf button HKTDC Hong Kong International Licensing Show 2023



 

 

 Asian Licensing Conference 2023

  

The Asian Licensing Conference (ALC) is a leading international licensing event which focuses on the promising Asian market. Conference participants could identify business opportunities in Mainland China and Asia, exchange market insights, expand business contacts and explore cross-sector collaboration.

 

 

Date : 19-21 April 2023 (Wed - Fri)
Venue : Hong Kong Convention and Exhibition Centre
Organiser : Hong Kong Trade Development Council
Sponsor : Licensing International
Admission : Trade Only

 

 

2022 Conference at a Glance

A total of 22 sessions featuring 34 speakers from 8 countries and regions

Topics covered including:
• Topical Issues – Brands cross-over, Metaverse & NFT, China Opportunities
• Arts & Culture – Cultural IP x Art Technology
• Entertainment – Blockchain gaming
• Sustainability – ESG in licensing
• Licensing Academy
• Direct-to-retail (DTR)

To pave way for RCEP Brands to exhibit at the Hong Kong International Licensing Show (HKILS) 2023, an inaugural Online Brand Forum was organised at ALC 2022.
10 Japanese companies (Bandai Namco, Capcom, DNP group, Fuji TV, Minto, Poplar Publishing, San-byte Creative, Sony Creative, TV Tokyo and Tsuburaya) featured their IPs at the event.


25,500+ viewers from from 43 countries and regions which includes licensors, licensing agents, licensees, manufacturers, traders and retailers



pdf button Asian Licensing Fact Sheet



 

 

第⼆届國際品牌授權及知識產權貿易管理高峰論壇


 

「利用品牌授權策略拓展業務及鞏固香港作為亞洲品牌授權及知識產權中心 」項目由亞洲授權業協會主辦,並由香港特別⾏政區政府⼯業貿易署「工商機構支援基金」撥款贊助。此項目已成功於2020年⾄2022 年舉辦多次工作坊和國際峰會,邀請授權業專家及學者對品牌授權⾏業進⾏全方位分析和解讀,從品牌授權的戰略、管理、法律等⽅面作詳細探討,為廣大企業及投資者深⼊瞭解品牌授權業務提供有益的參考意見。


根據國際授權業協會的資料,2019年全球授權商品及服務零售額達2,928 億美元。北美洲市場仍舊引領著授權商品及服務,佔全球市場總額58%,但亞洲以超過5%年增長率,成為增幅最強勁的市場。順應授權產業的發展前景,香港本地和國內湧現出很多優秀的的品牌和授權項目,例如Chocolate Rain、麥兜、Molly、故宮等。同時,許多國際授權商及授權代理商,如美泰(Mattel)及艾康尼斯品牌集團(Iconix Brand Group),紛紛在本港設立辦事處,作為管控亞洲地區業務的總部。許多國際知名授權商也向香港授權代理商提供授權項目,協助拓展亞洲業務。此外,數字化亦給授權業帶來新商機。例如,在2022 年初,冬奧會期間,國際奧委會官⽅授權推出冰墩墩數字盲盒;全球各⼤博物館聯合不同平台推出⽂物數字藏品等。這些非同質化代幣(NFT),元宇宙等新概念產品,催⽣創新商業模式和策略。因此,如何“借力東風”,乘著新科技和新風潮抓住新機遇,是授權業界⼈⼠急切期待解答的問題。同時,疫情仍然影響世界,傳統授權業務和新興概念的結合是後疫情時代授權業的最新發展趨勢。


第⼆屆國際品牌授權及知識產權貿易管理⾼峰論壇以「抓緊品牌授權機遇開拓亞洲市場」為題,邀請來自香港、法國、英國、泰國、印尼等地區/國家的⾏業專家,包括法國里昂商學院、亞洲授權業協會、泰國及印尼的授權業協會等,從多角度詳述東南亞各個地區授權業務的現狀與機遇,及在當地市場經營授權業務必須注意的問題。同時,講者們亦分享此項目內在廣州、台灣、曼谷、耶加達、新加坡、吉隆坡等地區進行的當地消費者的授權品牌購買行為特徵的最新分析報告和來自三十多間公司的專家訪談,為業界更有效地管理授權品牌以及如何幫助香港品牌打開東南亞市場提供參考意見,啟發他們制訂更適合和更有效的市場進行戰略。


歡迎授權業內人士及對品牌授權有興趣⼈⼠參與!參加者可直接掃描本宣傳單張登記及獲取高峰會論壇詳情。

 


日期: 2022年7月26日(星期⼆)
時間: 9:30 至 13:30
地點: 香港理工大學 N001

 

 

 

The 2nd International Summit on Brand Licensing and IP Trade and
Management

 


 

The project “Use of brand licensing strategy to grow business and consolidation of Hong Kong as a brand licensing and intellectual property (IP) hub in Asia” is undertaken by Asian Licensing Association Company Limited and funded by the Trade and Industrial Organisation Support Fund, the Trade and Industry Department of HKSAR Government. The project covers a range of management workshops and international summits which have been delivered from 2020 to mid- 2022. Reputable experts and scholars in brand licensing business and IP protection are invited to share their views on assessment of brand licensing opportunities and effective implementation of licensed brand strategy. All these activities are able to attract an accumulation of thousands of participants from Hong Kong, mainland China and neighbouring countries.

 

Even under the pandemic, the brand licensing market in Asia still recorded a strong growth rate over 5% in 2021. Many reputable brands from Hong Kong, or mainland China, or the West, attempt to capitalize the emerging opportunities in Greater China Region and ASEAN countries with a licensing brand approach. Recently, quite a number of licensing projects have emerged in Hong Kong, including Chocolate Rain, McDull, Molly and so on. Many international licensors and licensing agents, such as Mattel and Iconix Brand Group, have chosen to set up offices in Hong Kong to monitor their business in Asia. On the other hand, digitalization and advances in IT have led to emergence of new brand management concepts and business models. How to seize the opportunities created by technological trend is another brand management agenda for executives.

 

The theme of the 2nd International Summit on Brand Licensing and IP Trade & Management is “Capturing Brand Licensing and IP Business Opportunities to Grow Your Brands in Asia”. A group of international speakers from Hong Kong, mainland China, UK, Thailand, and Indonesia will share their expertise and insights on how to explore and assess business opportunities for your brands and how to enter, develop, manage, and protect your brands and IP characters in SE Asia and China. The project team has just finished a large-scale consumer survey on the characteristics of brand buying behavior of local consumers and their attitudes towards licensed brands in Bangkok, Guangzhou, Jakarta, Kuala Lumpur, Singapore, and Taipei.

 

We sincerely invite you to join this event on July 26 (Tuesday). Please refer to the attached programme for the details of presentation topics and simply scan the QR Code to register.


 

Date: July 26, 2022 (Tuesday)
Time: 9: 30 to 13: 30
Venue: The Hong Kong Polytechnic University N001

 

2nd International Summit on Brand Licensing and IP Management-Tentative Program pdf button

 

2nd Summit Promotion Leaflet 1st Round2nd Summit Promotion Leaflet 1st Round pdf button

 

 

 

 asian-licensing-summit-2022-2nd qrcode

 2nd Summit E-poster FINAL (1)

 

Speaker Information Eng 1 (1)

 

Speaker Information Eng 2

 

 

 

 

 

 

 

 

 

首屆國際品牌授權及知識產權貿易管理高峰論壇

 

由亞洲授權業協會主辦, 法國里昂商學院和香港理工大學協辦的 「首屆國際品牌授權及知識產權貿易管理高峰論壇」將改於2022年1月27日 (星期四) 9:15-13:00香港理工大學Z414 / Zoom 線上會議舉行.  論壇詳情如下 :


現場實體參與論壇名額已滿.

如有興趣, 請於2022年1月26日或之前掃瞄二維碼, 即可報名參加線上會議.



poster 1


Poster Speaker for 1st Summit

 
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Activities

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