Asian Licensing Awards 2018




The Asian Licensing Awards recognizes the outstanding achievements of licensed properties, licensing companies, licensing agents, advertising and promotional firms for their development, launch and promotion of licensed properties and trademarks throughout Asia for the preceding year. The Asian Licensing Awards celebrate excellence, innovation and creativity across the licensing spectrum.




Asian Licensing Association


Supporting Organizations (Subject to change)


1.Hong Kong Trade Development Council (HKTDC)


2.Intellectual Property Department of The Government of the Hong Kong Special Administrative Region


3.Federation of Hong Kong Industries (FHKI)


4.Hong Kong Small and Medium Enterprises Association (HKSME)


5.Hong Kong Institute of Patent Attorneys (HKIPA)


6.Hong Kong Design Centre (HKDC)


7.Hong Kong Brands Protection Alliance (HKBPA)


8.Hong Kong Comics and Animation Federation (HKCAF)


9.Licensing Executives Society China, Hong Kong Sub-Chapter (LESC - HK)


10.Hong Kong Digital Entertainment Association (HKDEA)


11.Hong Kong Game Industry Association (HKGIA)


12.Hong Kong Creative Industries Association (HKCIA)


13.Hong Kong Design Institute (HKDI)


14.Chinese University of Hong Kong - Business School


15.Technological and Higher Education Institute of Hong Kong (THEi)


16.The Hong Kong Polytechnic University School of Design


17.Movie Producers & Distributors Association of Hong Kong Ltd.


18.Hong Kong Association of Interactive Marketing (HKAIM)




20.Hong Kong Design Trade Association


21.Hong Kong Designers Association





1.Taipei Trade Centre Hong Kong (TTCHK)

2.Taiwan Comic & Animation Culture and Creative Industry of International Development Exchange Association (CACCI)

3.Character Brand Licensing Association of Japan (CBLA)

4.China Council for the Promotion of International Trade Commercial Sub-council (CCPIT)

(listed in no particular order)


Judging Panel (Subject to change)


Chairman of Judging Panel


-            Mr. Danny Cheung, Chairman of Asian Licensing Association




-            Mr. Taro Tsuji, Director of Bandai Namco Asia Co., Ltd.

-            Mr. Tim Kondo, Licensor Liaison of Animation International Ltd.


Hong Kong


-   Dr. Toby Chan, Managing Director of Regent Lane Ltd.




-            Mr. Yang Xiaoxuan, Anime Venture Capital Business, Vice President of QIY

-            Mrs. Aiqun Peng, Deputy General Manager of Hunan Radio & TV Changsha, China

-            Mr. Xu WeiDong, CEO of Shanghai Jizhuang Technology Co. Ltd.

-            Mr. Eddie Ng, Executive Vice President of Guangzhou Art-land




-            Mr. Michitsugu Isowa, Contents Business Director/ Section Manager of Dentsu Tec Inc.

-            Mr. Hideaki Udagawa, President of Toei Animation Enterprises Ltd.

-            Mr. Kazuo Rikukawa, President of CHARACTER DATABANK, Ltd.




-            Mr. Bul-Kyung Kim, Representative of SMG Holdings Co., Ltd.

-            Mr. Park Jong-Bok, President of Top Licensing Asia / SSAK C&M Co., Ltd.

-            Mr. Jay Cho, Brand License Business/ Executive Director of Daewon Media Co., Ltd.




-            Mr. Sherlock Lu, Product Manager of L.E. International Corp.

(Listed in no particular order)




All brand and property owners, licensors, licensing agencies, licensees and their promotion partners in Asia under nomination are eligible to participate in the competition.


Awards Categories


nBest Young Property in Asia

nBest Licensee

nBest Promotion Campaign

nBest Asian Property

nBest Property in Asia


Each winner will be awarded at the Asian Licensing Awards Presentation Ceremony and receive prestigious industry recognition. The winners of Best Promotion Campaign and Best Young Property in 2017 cannot apply for these two awards this year.


Judging Criteria


The judging panel is responsible for nominating brands, licensed products or promotion programs, providing that the entity nominated has satisfied the following criteria:


Promotion programs, licensed products, brands and properties have/had to be executed, promoted and/or available for sale in one or more retail markets in Asia during the dates of the Qualification Period (1 September 2017 to 31 August 2018).


Sales performance must have met or exceeded the pre-determined targets or performance indicators initially established by the nominee.


Nominated properties, products or programs must have demonstrated outstanding, unique and creative execution of product design and/or artwork.


The Best Young Property in Asia must be launched into the market less than 3 years (from 1 September 2015 to 31 August 2018).


The Best Asian Property must be owned by Asian company.



Award Presentation Ceremony


The award presentation ceremony of the Asian Licensing Awards will be held in the evening of January 8, 2019 (Tuesday) at Hong Kong Convention and Exhibition Centre.


Asian Licensing Awards 2018 Timeline

September 4, 2018     Application starts

November 14, 2018   Deadline for application

January 8, 2019       The Awards Presentation Ceremony


 Application Forms Download


Best Young Property in Asia        doc-icon2

Best Licensee                                doc-icon2

Best Promotion Campaign            doc-icon2


Best Asian Property                       doc-icon2


Best Property in Asia                     doc-icon2






Notes to Applicant :

1.     Applicant MUST read the “Eligibilities”, “Notes To Applicant” and “Competition Terms and Conditions” of this form before filling in the application form.

2.     This form must be typed / completed in English (all other languages submitted will only be for reference only) on computer and confirmed by applicant’s signature with company chop.

3.     Completed application forms in either PDF or WORD files must be submitted via the “Asian Licensing Awards 2018” mailbox ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) on or before the application deadline at 23:59 (November 21, 2018 Wednesday), and all attachments (i.e.: Presentation Powerpoint (.ppt), a valid business registration, Style Guide) must be uploaded to a secure cloud storage platform (such as Google drive, Dropbox etc) with a URL for secretariat to download the files. The applicant is required to submit a valid business registration certificate.


Last Updated on Monday, 11 November 2019 22:03


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