Asian Licensing Awards 2013



The Asian Licensing Awards recognizes the outstanding achievements of licensed properties, licensing companies, licensing agents, advertising and promotional firms for their development, launch and promotion of licensed properties and trademarks throughout Asia for the preceding year. The Asian Licensing Awards celebrate excellence, innovation and creativity across the licensing spectrum.



Asian Licensing Association


Supporting Organisers


China Council for the Promotion of International Trade Commercial Sub-Council

China Toy and Juvenile Products Association

Hong Kong Trade Development Council

Hong Kong Productivity Council

Hong Kong Design Centre

Federation of Hong Kong Industries

Hong Kong Institute of Patent Attorneys

Hong Kong Brand Protection Alliance

Hong Kong Small and Medium Enterprises Association

Hong Kong Comics and Animation Federation

Hong Kong Information Technology Federation

Taipei Trade Centre Hong Kong

Licensing Executives Society China, Hong Kong Sub-Chapter

Character Data Bank

Character Goods Magazine

Taiwan Comic & Animation Culture and Creativity Industry of International Development Exchange Association

(listed in no particular order)



Panel of Judges

Chairman of Panel of Judges

Mr. Eddie Ng, Director of Asian Licensing Association


Regional/ Hong Kong

Ms. Bianca Lee, Managing Director of Warner Bros (F.E.), Inc

Ms. Dorothy Chan, Head of Licensing, Asia Pacific of Hasbro Entertainment & Licensing

Dr. Toby Chan, Managing Director of Regent Lane Ltd

Ms. Rose Ng, SVP of Li & Fung Asia




北京電視臺動畫節目中心北京少兒卡酷衛視副總監 曾偉京女士

上海國際影業有限公司總經理 Ms.Julia Zhu

中國國際貿易促進委員會商業行業分會副秘書長 姚歆先生


Mr. Rikukawa Kazuo, President of Character Data Bank



Mr. Kim Yang Soo, Director of Daewon Media Co., Ltd

Mr. Kim Young Doo, CEO of Dongwoo Animation Co., Ltd

Mr. Park Jong Bok, President of Character Goods Magazine



Mr. Roger Lim, Managing Director of FCI Pte Ltd.



Mr. Neal Rudge, Pacific Licensing Studio Ltd.



Mr. Jiggy George, CEO of Dream Theatre



Mr. Chris Fung, Managing Director of ULPI

Ms. Teresa Chen, Head of Channel of YOYO TV

Ms. Huang, Director of Top-Insight International Co. Ltd.

(listed in no particular order)



All brand and property owners, licensors, licensing agencies, licensees and their promotion partners in Asia under nomination are eligible to participate in the competition.


Awards Categories

  1. Best Property in Asia
  2. Best Asian Property
  3. Best Licensee
  4. Best Licensing Agent
  5. Best Promotion Campaign 
  6. Best Young Property in Asia 

Each winner will be awarded at the Asian Licensing Awards Presentation Ceremony and receive prestigious industry recognition.

The winners of Best Promotion Campaign and Best Young Property in 2012 cannot apply for these two awards this year. 


Judging Criteria

The judging panel is responsible for nominating brands, licensed products or promotion programs, providing that the entity nominated has satisfied the following criteria:

Promotion programs, licensed products, brands and properties have/had to be executed, promoted and/or available for sale in one or more retail markets in Asia during the dates of the Qualification Period (from 1 September 2012 to 31 August 2013).

Sales performance must have met or exceeded the pre-determined targets or performance indicators initially established by the nominee.

Nominated properties, products or programs must have demonstrated outstanding, unique and creative execution of product design and/or artwork.

The Best Young Property in Asia must be launched into the market less than 3 years (from 1 September 2010 to 31 August 2013).

The Best Asian Property must be owned by Asian company.


    Award Presentation Ceremony

    The award presentation ceremony of the Asian Licensing Awards will be held in the afternoon of 7 January, 2013 (Tue) at Hong Kong Convention and Exhibition Centre.


    Asian Licensing Awards 2013 Timeline

    27th Sep, 2013    Application starts

    14th Nov, 2013    Deadline for application

     7th Jan, 2013      The Awards Presentation Ceremony


     Application Forms Download

    Best Property in Asia                    doc-icon2

    Best Asian Property                      doc-icon2

    Best Licensee                               doc-icon2

    Best Licensing Agent                   doc-icon2

    Best Promotion Campaign         doc-icon2

    Best Young Property in Asia        doc-icon2




    Last Updated on Monday, 28 October 2013 17:48


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